Recently, I delivered the keynote at a technical conference in Winnipeg, Manitoba called PrairieDevCon. I entitled the keynote “The Coming Tsunami” to paint a vivid picture for the audience that predicts a wave of change (and opportunity) about to hit enterprises as a result of mobile technologies.

PrairieDevCon is a conference that targets technology enthusiasts in Canada’s Prairie Provinces (Manitoba and Saskatchewan).  I really love this event as it’s extremely well run and speakers come from around the world to present the latest and greatest.  This year, the conference organizer invited two local high school computer science classes to attend.  Brilliant idea.

Apparently, my keynote was well received, and it created some buzz in the local Winnipeg Free Press:

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I spoke about a wave of change that I’ve seen coming for the last 2 years. Mobile technology has disrupted virtually every aspect of our lives – most of it for the better (although some of us need to learn when to shut off our mobile devices and enjoy life – myself included).  Mobile devices, the ecosystem of applications, and media have deeply impacted how we communicate and socialize for over a decade and it’s changed the way we do business.

Blackberry, for instance, has been influencing business for much longer than our iPhones, Android devices, and Windows phones; however, how we use mobility in day-to-day business really hasn’t changed much.

As we know, there is a plethora of business related apps available on the various platform app stores.

Companies have been developing mobile applications to better interact with their customers for a very long time now; however, the wave of change that I referred to in my keynote was in relation to how employees use mobility in their day-to-day jobs within the enterprise.

For the most part we still use our mobile devices to read and send email, view and edit documents, manage our calendars (and sometimes we even use them as a phone!).  We rely upon desktop or web-based software for most of our other business needs.  Many organizations employ teams of software developers to integrate IT systems and to create software that facilitates business operations of the business.  Organizations also buy software from software vendors to help fulfill many operational needs (Customer Relationships Management, Accounting , HR, etc.) and some of these software products have a mobile companion, but organizations are quickly realizing that they require unique processes and software that needs to be written (and integrated), not just purchased.

An entire industry of enterprise software developers has emerged over the last 20 years to address these issues and now focuses on using web-based technology (for the most part) to solve these problems.

We formed Imaginet 17 years ago to address our predictions of the growing momentum within the software development industry, specifically the growth of the Microsoft platform (away from PowerBuilder, Java, and other platforms).  We weren’t wrong – today Microsoft development technology dominates enterprise software development globally.

Imaginet_booth_PrDC_9_EditToday, enterprises are facing giant challenges concerning how to leverage mobility to support employees and operations.

BYOD (Bring Your Own Device) reflects how employees really want to use their personal mobile devices for their business needs.  Employees don’t want to be provided a separate mobile device, they want to use their mobile device – the one they use all of the time for their own personal use.

This opens up even greater concerns such as; how will data be secured on the device, how will line of business mobile apps be distributed and updated to employees, how will the mobile apps interact with data behind the corporate firewall, and more importantly, how will these enterprise apps be used to provide real value to businesses, forcing organizations to completely rethink their processes.

Mobility is on the minds of CIO’s, CTO’s and Directors of IT.  CIONet conducted a survey in 2013 regarding mobility in the enterprise and found that over 80% surveyed indicated mobility was within the company’s top 10 strategic initiatives, yet only 56% of those surveyed had developed a mobile strategy.  The majority of CIO’s surveyed want to leverage mobility as a true driver of transformation and innovation.

These needs have given rise to an entirely new set of services that enterprises can leverage.  We’re seeing a surge in software vendors producing tools that will help enterprises more rapidly produce mobile apps across all platforms (iOS, Android, Windows Phone) and form factors (smart phones, tablets, and phablets).

There are also new tools to help mobile apps connect with enterprise data, platforms that help enterprises create and manage their own app stores, tools to help deploy and version line of business mobile apps, as well as manage data and app security.

We are also seeing that the way enterprise mobile developers approach the application development process is significantly different than consumer mobile development and is desperately lacking in tooling (an area called Application Lifecycle Management).

11236406_sCIO’s, CTO’s and Directors of IT are all faced with a huge challenge of navigating what it means to provide enterprise mobility.

It’s more complicated than simply picking a mobile platform to support your business.  There are many moving parts that need to be considered, each with significant ramifications, implications and opportunities.

As always, Imaginet’s job is to be ahead of this wave. We help our customers navigate these uncharted waters to allow businesses to rapidly exploit and leverage new and exciting opportunities that mobility enterprise solutions provide.

If enterprise mobility is on your mind… well, you know where to find us.


Imaginet is your trusted technology partner who turns your business innovation ideas into reality. 20+ years | 1200+ satisfied customers | 2500+ successful engagements. Located in Dallas (Irving), Winnipeg, and Calgary. Services offered worldwide. Contact us today at or 1-800-989-6022.

Joel Semeniuk

About Joel Semeniuk

Joel Semeniuk is a founder and Chief Innovation Officer/Incubation Director at Imaginet, a Microsoft Gold Partner and the 1st World Wide Microsoft ALM Partner of the Year. Joel also served as the Executive Vice President of Innovation and Agile Project Management at Telerik. Joel has a degree in Computer Science and is also a Microsoft Regional Director and Previously a Microsoft Most Valued Professional in the area of Application Lifecycle Management and previously Software Architecture. With over 20 years of experience, Joel specializes in bridging technology to business needs by applying "outside the box thinking" and passion to everything he touches across an extremely broad set of industries. Joel is globally recognized for his knowledge of Application Lifecycle Management as well as team and organizational change. Joel regularly speaks at conferences around the world on a wide range of ALM, Agile, Lean and Customer Development topics. Joel is a zealous Lean thinker, and works to apply Lean Thinking strategies to the delivery of customer value and business development. Over the past 10 years, Joel has dedicated himself to the establishment of his unique approach to innovation and business development, drawing from Customer Development, Lean Thinking and Growth Hacking practices. Considered by his peers as an "idea hamster", he now works exclusively in emerging and new business development/consolidation at Imaginet. Joel works as a mentor at AcceleratorHK, Hong Kong's most successful Startup Accelerator and Mach5 in Silicon Valley. Joel a serial entrepreneur helping to establish a number of startups such as and Newport Health Solutions. Joel is well published, coauthoring four books and hundreds of articles over the past 20 years. Joel is also regularly engaged by industry press for quotes and insight.

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