Typography has been the differentiating factor between good design and great design since Celtic monks created the Book of Kells 1,200 years ago. It’s also been the bane of the interactive designer’s existence. Poor display, limited choices, and limited code control meant that web design was always the ugly stepchild in the design family.
I’m talking dramatic type effects that Saul Bass and Paul Rand would be proud of. Text knocked out of images. Large text with unique font faces. Opacities, animations, custom fonts, angled baselines, oversized lettering. Type treatments will become intrinsic to the art of communication online.
And with that, your content will be elevated.
This freelance duo has used typography to push the limits on browser technology. A unique typographic menu leads to large typefaces overlaying videos and animation to showcase their design and technical prowess.
This digital agency’s site is just “copy and images”, but the way they’ve juxtaposed the copy over the image says just as much about the company as the content does.
What better way to showcase a film by making the site into an interactive movie poster! Multiple font-styles overlaying video in layouts we would normally only see in fashion magazines. The attention to detail and storytelling in the site set the stage for an engaging film.
Web Design Re-evolution
Good typography is not a passing trend. It is continuing the evolution of visual design that will see web design set the bar for excellence across all design specialties.
While typography alone won’t make or break the success of your product, when used in conjunction with a solid site strategy, it can elevate your site above the competition and create a seamless relationship across channels.
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