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Adelle Rewerts

Putting Personas to Work: Aligning Cross-Functional Enterprise and B2B Teams

Just like startup and retail product teams, enterprise product teams try to create value and ‘get to done’ as quickly as possible. And even though their projects might be internally facing, it’s equally as important that the user insight is accurately portrayed to different members of the project delivery team. Project success directly impacts company productivity. The internal division between departments can result in the valuable insight from user research discovery getting lost as multiple…

Trend Alert: Typography 

Typography has been the differentiating factor between good design and great design since Celtic monks created the Book of Kells 1,200 years ago. It’s also been the bane of the interactive designer’s existence. Poor display, limited choices, and limited code control meant that web design was always the ugly stepchild in the design family. Fast forward to 2015. Mobile apps, JavaScript libraries, html 5, and css3 (and the death of IE) has brought interactive design…

Visualizing Data: Telling Your Story (Part 1)

It’s the big day. You’ve spent weeks performing queries and analyzing data. You’ve picked the perfect chart type and highlighted the key information.  It’s your turn to present the corporate dashboards and the quarterly meeting. Before you can even say the word “data”, heads have started to nod off, or worse – look at their phones. I’ve spent years working with analysts to help turn the sparkle in their data-driven eyes into stories that engage…

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