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personas Archives ⋆ Imaginet

Using UX Strategy to Maintain Market Fit in a Volatile Market

By All Posts, User Experience Design
In times of strife, we tend to fall back on our old tried and true methods. We cut exploration and innovation projects and focus on core business functions. But what happens when your core business is what’s being upended? Or your customers' needs seem to have changed overnight? First, breathe. Panic and anxiety have never been good bedfellows for innovation. Pressure, however, makes for great innovation! We’re entering a new era. It’s scary, but also...
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Putting Personas to Work: Aligning Cross-Functional Enterprise and B2B Teams

By All Posts, User Experience Design

Just like startup and retail product teams, enterprise product teams try to create value and ‘get to done’ as quickly as possible. And even though their projects might be internally facing, it’s equally as important that the user insight is accurately portrayed to different members of the project delivery team. Project success directly impacts company productivity. The internal division between departments can result in the valuable insight from user research discovery getting lost as multiple…

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